3D viewing is not well suited to a small screen. In
addition, the expense of 3D TV has served as an inhibitor to its widespread
adoption.
However, consensus is now emerging that 3D TV is poised for speedy growth. The immense popularity of 3D
movies has created the expectation that 3D TV will grow fast. Moreover, 3D TV
technology has found a niche in video games. In addition, falling prices of 3D
TV sets is helping propel their sales.
In a recently published Video/Display Market Tracker, Databeans forecasts the rapid growth of
3D TV sales over the next five years. The Market Tracker highlights market
developments that are contributing to the growth of 3D TV, particularly the
strong presence of 3D viewing in numerous consumer markets.
Databeans points
out that:
- Many companies like DIRECTV and Dish Network are coming up with numerous 3D channels and the amount of this content will only increase over time.
- Advances in televisions add to consumer appeal for 3D TV. For example, Samsung, Sony, and Visio offer large sized televisions with Internet and media capabilities. This allows users to stream programming from the Internet, have Skype calls and check their work email without leaving the couch.
- HTC has released an EVO 3D phone that has two cameras to create retinal disparity and the 3D illusion. To semiconductor manufacturers, this trend means double the chip sales for a phone with dual cameras.
However, Databeans
points to one final hurdle that needs to be crossed before the 3D TV market is
catapulted into mass adoption, and that hurdle is 3D glasses. According to Databeans, when the technology for 3D
television without glasses becomes available, 3D TV will be much more
widely accepted.
